Dear all,

PSEB in cooperation with PASHA has initiated a monthly knowledge sharing session series. The next talk will be by an expert on leverging social media for business promotion. This will be held at FAST Islamabad campus this Thursday 4-6 pm simulcast via the web also for people who can't physically attend.

Simulcasting via the web is a new initiative at PSEB and this is our test tranmission. Hence the electronic invite is limited to first 50 requests due to limited server capacity. To register and for more informaiton kindly read on ....

PSEB Knowledge Sharing Session
Social Media Marketing: Gauging Suitability for Your Business & How to Get Started
Guest Speaker: Ms. Amna Nadim, Head of New Media, CDF Software

Venue: Dr. Mehboob Ul Haq Executive Development Center, FAST NU, H-11/4 Islamabad
Date/Time: Thursday, October 28th, 2010 at 4-6 pm (followed by light refreshments)

PSEB and P@SHA are pleased to invite you for a knowledge sharing session titled "Social Media Marketing" being conducted by Ms. Amna Nadim. The event will be simulcast so you can attend in person or watch it over the web.

Goal of the seminar is to demystify social media and to answer these two pertinent questions:

• Is social media right for your business?
• How can you get started with social media marketing?

The seminar will guide you through online behavioral patterns of consumers, and look into ways of garnering the most interest from them. Some of the typical types of business goals that justify marketing through online social channels will be discussed. You will also learn some of the predominant characteristics of campaigns that have been successful worldwide, as well as some of the common mistakes that companies make when marketing online.

About the Guest Speaker:
Ms. Amna Nadim heads the new media department at CDF Software. Her team has been providing strategic social media consulting, community development, and brand reputation management services to clients in USA, Australia and UK for the past 4 years. Amna acts as an advisor to US based firms in the technology and consumer electronics industry. She represents clients at both Fortune 500 retailers as well as top news sites including CNET, CBS Interactive, Boston Globe, and more. Her specialties include how to use social media for building customer loyalty.

Who should attend:
Business Owners, Senior Executives/Managers and Senior Marketing Professionals. Few senior faculty members and research students from FAST will also be joining this knowledge sharing session.

You are requested to confirm your participation by sending an email to the undersigned at siqbal@pseb.org.pk earliest possible as seats are limited. Please include in the email names and designations of participants from your organization, and also your vehicle registration number in order to facilitate entrance to FAST NU campus.

For those interested in attending this event on-line (speaker voice and presentation will be shared), please send an e-mail to shammad@pseb.org.pk and include the following info, Your Name, Your Designation, Your Company Name, Phone and e-mail contact information. Details of how to attend electronically will be sent to you later. Due to limited server capacity, slots for attending the event via the web will be limited to first 50 on-line registration requests.

Best regards,

Sajid Iqbal

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عشق قاتل سے بھی مقتول سے ہمدردی بھی ،یہ بتا کس سے محبت کی جزا مانگے گا؟
سجدہ خالق کو بھی ابلیس سے یارانہ بھی، حشر میں کس سے عقیدت کا صلہ مانگے گا؟